The Commercial District Assessment Customer Intercept survey collects data about a commercial district consumer characteristics. Understanding current consumer characteristics improves knowledge of how visitors and residents utilize the district, and how they would like the district to evolve in the future. Data is collected annually in one or more commercial districts by the Community Development Department. In 2017 the survey changed format from the previous customer intercept survey, based on recommendations from the City’s Retail Strategy Report. For past Customer Intercept Data please refer to the “Customer Intercept Survey Results” open data set.

Every year, the City of Cambridge’s Economic Development Division conducts a customer intercept study at a different commercial district. The results of this study are provided in this dataset to facilitate year-over-year and square-by-square analysis.

This data has been scrubbed of ZIP codes to prevent any respondents from being identified. The customer intercept survey is slightly altered each year for the specific district in consideration, so the exact wording of questions and the questions asked are not necessarily consistent from year to year.

If a question was not asked in a given district’s survey, “[Question Not Asked In This District's Survey]” is listed as the value. A blank cell indicates that the respondent did not answer that question, although it was asked.

In many questions, such as mode of transit, participants were asked to give one answer but often filled in more than one. On surveys after 2014, we captured all of their responses, rather than just the one.

All of the final reports developed from this data are available here: http://www.cambridgema.gov/CDD/econdev/aboutcambridge